TOMM TOONS. I’ve always doodled, sketched and drawn. I wouldn’t have imaged that my ability to sketch quickly would help me sell anything, but I’ve found when I sketch out an idea to a customer it helps them visualize the end result that will help them solve their problem. Be seen, be readable and sell more are usually the top goals of any sign job.

I enjoy the process of finishing off those quick renderings and seeing my work all around. Some as a sign, but these days my customers are also utilizing my TOMM TOONS digitally on social media, TV, billboards and the web. While most of my TOMM TOONS were designed to be temporary, some became long term. The opposite of customers it seems, while most start out as a long term idea, some are only temporary. That’s business.

Cartoons can take the edge off of the hardness of advertising. They can quickly be associated with companies, brands and products. I am thankful that over the years a bunch of my customers have allowed me to still be sketchy and help them build their brands.